Google announced that they plan to acquire internet advertising and web user profiling giant Doubleclick, not to be outdone, PayPerPost has announced that they have also acquired another company too. Who that is…they won’t say.
Not yet anyway. PayPerPost, which pays bloggers to write about products and sites from their network of advertisers, won’t be announcing who until sometime next week. I believe that PayPerPost has acquired another paid blogging service or a online ads network. What better way to eliminate the competition then to acquire them in the style of Microsoft or Google.
PayPerPost has done an excellent job creating a “buzz” around the web, although sponsored, there are 7 posts about this acquisition on Technorati (at the time of this post) in the last 3 hours. There is a lot of people speculating on who they bought or what they’re up to, and it is a sure bet to drive traffic to them. Who do you think they acquired? MyBlogLog? Google? I’m not really sure, but as long as it helps them grow and helps me achieve my dot com mogul status, I don’t really care.
Next week should be interesting…
If you haven’t signed up to PayPerPost, what are you waiting for?